Alexander Johnstone – Founder & CEO of The World Advisory Company

Alexander H. Johnstone founded The World Advisory Company a little over a year ago in an effort to help small businesses struggling in the economic recession. The company has since grown into one of the leading consulting firms for small businesses in the Washington, D.C. metropolitan area, having worked with over 100 businesses.

The company serves as a management consulting firm for small businesses and provides assistance in a variety of ways to help them grow and succeed.
“The mission of The World Advisory Company is to help small businesses thrive and reach their full potential. We achieve this through a variety of methods. Whether we are helping a business owner narrow the focus of their overall strategy or helping them embrace the internet as part of their marketing efforts, we are here for them every step of the way. We aim to provide support for almost any issue a business owner faces” Mr. Johnstone said.
In addition to consulting, the firm also publishes an online magazine called Small Business View and hosts educational and networking events. The publication provides news, tips, interviews and more for small business owners in the national capital region. The next event, the 2011 Small Business Expo of Washington, DC is on May 18. The expo, a daylong event that will include the small business community, guest speakers, awards, prizes, networking and “plenty of promotion” (according to Mr. Johnstone) will be held at the Crowne Plaza in Rockville, MD.
Mr. Johnstone said his vision is for The World Advisory Company to live up to its name. He plans make a name for the firm in the Washington, D.C. area, and then expand to any location where people are free to start and run their own businesses.

For more information about Alexander Johnstone and his firm, please visit

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